Casestudy
eToro
Year:
Role:
Services:
eToro
2020-2022
Studio Vagari – Senior Graphic Designer
Product design ⏐ Landing Pages ⏐ Digital Campaigns ⏐ Display Ads ⏐ Out-of-Home Ads ⏐ Social media
Overview
eToro has built a reputation as a social investing platform that makes financial markets accessible, intuitive, and community-driven. Their CopyTrader feature lets users follow top traders and mirror their trades automatically. During 2020-2022 the brand pushed to sharpen the user experience of the mobile app, and, for the U.S. market, to launch CopyTrader with impact.
The Challenge
Transforming CopyTrader into a compelling offering for U.S. users meant more than technical polish. It needed clarity, personality, and trust. The mobile app’s UI / UX had to feel seamless and inviting. For the U.S. launch, content needed to reach and resonate with an audience often skeptical of “follow-investment” tools.
At the same time, eToro wanted the CopyTrader-related marketing to reflect real community, not hype—so people would feel curious and confident, not overwhelmed.
Solution & Deliverables
Crafted user interfaces for both mobile and desktop that made CopyTrader easy to understand, simple to set up, and safe to explore.
Developed a U.S. launch campaign featuring YouTube preroll ads (including spots with Stephen Baldwin), comparison videos, landing pages, display ads, OOH (billboards and transit), and social media content.
Ran A/B testing on messaging and visuals to discover what language and style worked best for trust, clarity, and conversion.
Produced content marketing pieces to educate users—articles, explainer videos, social posts—so that CopyTrader felt approachable, transparent, and linked to real outcomes.
Impact
During this period, eToro experienced a remarkable leap in visibility and user growth. In 2021, total commissions reached $1.23 billion, doubling the results from the previous year. By the end of that year, the platform counted 26.9 million registered users, with more than 2 million new sign-ups in the last quarter alone.
The platform’s momentum continued through 2022, growing to 2.8 million funded accounts and maintaining steady engagement despite a challenging market. eToro’s content ecosystem also expanded—its educational hub, eToro Academy, attracted more than 1.7 million unique visitors, reflecting the brand’s success in building trust and long-term relationships through accessible, well-designed communication.
Design played an essential role in this evolution. Every campaign touchpoint—from landing pages and video storytelling to social content—helped unify eToro’s visual identity across platforms and make complex financial concepts intuitive. The result was a cohesive brand experience that met users where they were: curious, cautious, and ready to engage.
